First-city unit economics โ€” interactive draft

Transport module only (MVP revenue stream). Move the sliders โ€” everything recalculates. Defaults are calibrated to public 2025-26 benchmarks (est.): US in-city pet-taxi base fares $25โ€“50; take rate priced below the ~30% status quo (Uber ~29.9%, Rover 20%+11%); CAC between Rover's brand-era $7โ€“9 and pet e-commerce $30โ€“90. Still hypotheses to validate in the first city, not promises.

Assumptions

Monthly outputs

GMV / month
Platform revenue (take rate)
Contribution after processing & support
Operating result (after fixed costs)
Breakeven, rides / day
Contribution margin (of revenue)
Active drivers needed
Driver gross income / month
Owner CAC payback
Owner contribution / year

DRAFT. Model covers the transport module only; marketplace, emergency/SLA and token-economy streams are additive on the same user base (see deck, slide 9). Assumptions are pre-launch hypotheses โ€” the first-city pilot exists to replace every slider with measured data. Not an offer; no returns promised. ยฉ 2026 ZooTaxi ยท back to site